Bringing Malaysians Together Through Food — The Halal, Quality & Innovation Way of EHH Food Industry

Founded in 1978, EHH Food Industry Sdn. Bhd. is a proudly Malaysian food manufacturer known for its commitment to quality, taste, and trust. With over 40 years of experience, the company started in the fresh food category with products like yellow noodles, koay teow, and laksa, before expanding into chilled items such as tofu and cincau, and dried products like yeemee and efu mee. Today, EHH continues to grow with its latest innovation — Suhun Segar (Fresh Glass Noodle) — marking another step forward in its dedication to quality and innovation.

As a Halal-certified manufacturer, EHH Food Industry upholds the highest standards of integrity, hygiene, and safety in all production processes. Every product is certified Halal by JAKIM and manufactured under MeSTI, GMP, HACCP, ISO 22000, and SIRIM food safety systems. These certifications reflect the company’s steadfast commitment to producing food that is safe, clean, and nutritious, catering to consumers of all ages, backgrounds, and generations.

The company’s vision is to be a leading global food manufacturer that creates amazing food for everyone, delivering high-quality, delicious, and innovative products that bring joy across borders. Its mission is to produce great-tasting food through trusted manufacturing, certified Halal standards, and a passion for quality. This reflects EHH Food Industry’s strong commitment to excellence, safety, and authenticity — combining global standards with the heart of Malaysian values.

EHH Food Industry stands apart from competitors through its Unique Selling Proposition (USP) — merging traditional Malaysian flavors with modern food technology. A prime example is Suhun Segar, designed as a healthier alternative that is low-calorie, gluten-free, bleach-free, vegetarian-friendly, and easy to prepare, making it accessible to diverse consumers without compromising Halal integrity.

The company’s key strengths lie in its strict adherence to quality, a culture of continuous innovation, and a customer-focused approach. These pillars, combined with decades of trust built among Malaysian households, form the foundation of the brand. Its tagline, “Ehhmazing Food” combines the brand name EHH with the word Amazing, creating a playful pun that is memorable and unique.

Winning the ASEAN Halal Brand Award 2025 marks an important milestone for EHH Food Industry, reaffirming its strong commitment to the Halal industry and enhancing its brand credibility. This recognition also opens new opportunities for regional and international growth.

EHH remains dedicated to upholding Halal values while driving continuous innovation, creating products that symbolize unity, nourishment, and trust.